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Stadium Tech Report

June 22nd, 2026

AI

News

Top Stories from week ending 6/19/26

STADIUM TECHNOLOGY NEWS Commanders seek AI partners for new stadium and entertainment district The Washington Commanders have issued a request for information seeking AI capabilities that could be integrated into their planned $3.65 billion stadium and surrounding mixed-use development. The team is exploring how artificial intelligence could enhance fan engagement, venue operations, security, infrastructure management, and commercial activations as it...

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Editorial

Measuring what never happened

How sports venues are moving from dashboards to decisions If a fan enters a concession line, waits several minutes, and leaves without buying anything, how much revenue did the venue lose? The answer exists but finding it will require some digging. At every game, some fans wait in ticketing or concession lines and ultimately walk away without making a purchase....

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Editorial

Stop hiring AI interns: your venue deserves better

Nine years of running AI agents across hundreds of venues has taught me one thing: the technology is never the hard part. Every week, I sit across from a stadium executive holding a list. Twenty items, sometimes thirty, are on their AI wish list. While the list is always ambitious, it’s almost never organized around what the venue actually needs....

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Editorial

From broadcast booth to AI fabric: why stadiums are becoming technology platforms

Stadiums have historically treated broadcast, IT, and building systems as separate domains, each justified and optimized on its own terms. This approach has led to duplicated infrastructure, fragmented data, and operational complexity that continually increases as new systems and functions are added. To simplify operations and cut costs, a new model is emerging in which systems share a common IP-based...

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Editorial

Building the AI-Ready Stadium

What Google published in 2017 could unlock your venue's AI potential In 2017, a team of researchers at Google published a paper with an understated title: Attention Is All You Need. It introduced a new way of processing information called the transformer architecture that led to the AI explosion we are experiencing today. Most people outside the field ignored it...

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Editorial

Is your stadium ready for AI?

I speak with sports, stadium, and live environment executives around the world frequently, and AI continues to come up as a board-level topic. Leadership teams are asking the same questions: what should we be doing with AI, where is the value of using it, and how fast do we need to move? The urgency is understandable. AI is already changing...

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