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Stadium Tech Report

July 1st, 2025

Facial ticketing

Feature

Stadiums expanding use of biometric technology, especially facial authentication

One of the most interesting new technologies on the stadium scene is facial authentication, which is basically using a person’s face to verify identity to speed up and increase the safety and performance of game-day transactions, from ticketing to concessions and more. Though still used by a minority of large public venues, the potential of so-called "biometric" technology has attracted...

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Feature

Survey says: Almost half of venues see biometric technology as a top initiative for 2025

Biometric technology, a new category for this year’s Stadium Connectivity Outlook survey, was cited as a top initiative for 2025 by nearly 47 percent of respondents, good for fourth place on that list. Another 37 percent of respondents said they are already using biometrics for applications that include verification of credentials for staff and media entrances, a sign that use...

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Feature

‘Pay with your face’ program for concessions growing rapidly at Cleveland Browns’ Huntington Bank Field

The practice of using your face to pay for concessions purchases is growing rapidly at the Cleveland Browns' Huntington Bank Field, thanks in part to an expansion of the Browns' facial authentication programs this season. Along with main technology and deployment partners Wicket and Aramark, the Browns' decision to double the number of concession stands using facial authentication technology for...

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News

Reds, Royals join MLB’s facial authentication entry technology program

Major League Baseball's initiative to bring facial authentication systems to ballparks for faster entry has gained two new stadiums, Cincinnati's Great American Ball Park and Kansas City's Kauffman Stadium, according to MLB. Using gate technology from NEC, the MLB program allows fans to verify ticket information by simply walking by the gate pedestals and looking at the camera. Fans must...

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Feature

Intuit Dome leaning on facial authentication for ticketing and concession transactions

The Intuit Dome, the new home of the NBA's Los Angeles Clippers, opened Thursday with a Bruno Mars concert. While team officials are still keeping a tight information lid on the exact specifications of all the technical deployments, some more information about fan-facing technology was made public prior to the stadium-opening event. One feature that had emerged in conversations about...

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Sponsored

How stadiums and training facilities are reshaping college athletics

By Cindy Fitzmartin, Wicket College athletics programs are in the midst of a spending spree. Universities pour millions into state-of-the-art stadiums, training facilities, and recovery centers. But why? Is it all about winning that coveted national championship trophy? Like most things in life, the answer is a bit more complex. Let’s explore the driving forces behind this funding surge and...

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