Welcome to the third issue of our NINTH year of STADIUM TECH REPORTS, the Fall 2022 issue! These long-form reports are designed to give stadium and large public venue owners and operators, and digital sports business executives a way to dig deep into the topic of stadium technology, via exclusive research and profiles of successful stadium technology deployments, as well...
Mercedes-Benz Stadium recently opened its first checkout-free concessions stand, one that uses technology provided by AiFi, a San Francisco-based startup. Called the ATL Market, the stand was built on open concourse space that was previously used mainly for tables. According to a stadium spokesperson, the store "soft launched" during an Oct. 2 Atlanta Falcons home game, and then was fully...