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Stadium Tech Report

September 2nd, 2025

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Cisco signs six NFL teams to new sponsor deals

Cisco announced that it has signed six new sponsorship deals with NFL teams, adding to the networking giant's considerable presence across the league for its enterprise networking and cybersecurity products. The Arizona Cardinals, Buffalo Bills, Carolina Panthers, Chicago Bears, Las Vegas Raiders and Miami Dolphins are the new additions to Cisco's NFL partners list, joining longtime Cisco partners the San...

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‘Walk-up’ checkout-free stands starting to proliferate as AiFi, Zippin announce new stadium stores

Checkout-free concession stands that combine new technology with existing counter space are gaining in popularity, with technology providers AiFi and Zippin both announcing multiple-store openings that use the 'walk-up' or 'belly-up' formats. The Burlingame, Calif.-based AiFi has the most new stores announced recently, with eight new stands at Hard Rock Stadium in Miami Gardens, Fla., slated to be ready by...

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Venue-rich Nashville the perfect host city for 2025 SEAT conference

The attendees asked, and the conference organizers delivered. For its 2025 version, the SEAT Conference is headed to Nashville, the town most requested by participants, for the yearly gathering of sports technology and business professionals. The event takes place June 29 through July 2. Josh Barney, CEO of the rebooted version of the longtime stadium tech show, said the location...

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Zippin adds new stadium stores in Houston, San Diego, St. Louis and Washington, D.C.

Checkout-free stadium concession store technology provider Zippin has added eight new stores at four U.S. venues, including four new stands joining five previously installed Zippin stores at NRG Stadium in Houston. According to Zippin CEO Krishna Motukuri all the new stands went into venues that had previously installed concession stands using Zippin checkout-free technology. In addition to the four new...

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